Xpensive Wino
Well-known member
- Joined
- Nov 3, 2012
- Messages
- 6,850
He continues: “I know that we need to feel magic. I like it too. But, I love that element of proving simplicity of all this stuff and making it digestible to younger players and taking the chaos out of decisions. So, for me, that’s where the collecting started happening. Everything I’d ever heard anyone say about a pedal, I immediately needed to find the pedal and see if it was true. Products are not that important in the long term. Brand is more important than products".
Josh talks about his relaunch of the Ross brand and his YouTube documentary about the brand. The story, he says, is more important than the pedals.