Just wondering if anyone from Gibson Custom marketing could post a breakdown of the costs in manufacturing a guitar and the profit margin, or provide a link to an annual report. I’d like to learn more about the KPIs and the planned direction given the global recession upon us post COVID19. The production of guitars that retail at over £3-4-5k (where does it end) just seems to make no sense going forward as consumer spending drys up. Whilst I’m sure there is a team overseeing cost savings to make the operation leaner, I’m wondering if it’s possible to produce, say a Les Paul Custom for example, with a lower RRP as at leaves the factory, can Gibson lean the operation any further to reduce retail prices? I fear consumer credit and low interest finance has reached a pinnacle and I’m concerned the retrace coming in this new time of hardship and unemployment for many will send Gibson back into administration ? I love this brand and hope that it can adapt with the change in the market. Unfortunately at this time I see the brand only going one way towards becoming more and more unattainable with the year on year price increases £££ for anyone aspiring to have Gibson on the headstock. I don't see how charging the same price as a car or a new bathroom suite for a new 59’ custom is sustainable. I’d love to hear others views. All the best and stay safe.