Gibson 2014: pure BS marketing drivel

boyscout · Jan 2, 2014

TW59 said:
I thought it was already established that two piece fingerboards were superior. :hmm :ganz

I didn't realize that the sustain on my two-layer-fingerboard Sandy was not good. (I actually thought it was great.) How could I have I made such an error?!

Anyone from Gibson here? What method has Gibson now applied to authoritatively measure the poor sustain of its two-layer-fingerboard guitars? I'd like to apply their method to my Sandy to convince myself that I'm wrong about the sustain being great. Thanks.

J T · Jan 2, 2014

That single statement on that web site "One-piece fingerboards enhance sustain" absolutely is a slap in the face to any one of their customers who laid out good money to buy a 2012 Gibson guitar.

Congratulations again Gibson for really showing they forgot about their customers.

Kris Ford · Jan 2, 2014

Glad my Number One was made in 1965.:fc

SimonBarSinister · Jan 3, 2014

My 2014 Std Plus is one of the best Les Pauls I have played in over 30 years of owning LPs... It is up there with all my Historics current and past. Different yes... But it really is a nice guitar.

I totally get what you guys are saying, but this is all marketing drivel.....

In my book the bottom line is how the guitar sounds and plays.

Just saying...

SBS

guitarjb44 · Jan 3, 2014

MikeSlub said:
I think the move to frets over binding really sucks. First of all, nibs are classic Gibson. The nibs were a major thing that differentiated Gibbys from the Chinese copies. This was clearly just a cost saving move. Me no likey. :hank

My exact thoughts. Such blatant spin-doctor horseshit. Appalling.

F.U. right back at you Gibson...:fu :fu :fu

Joe

6950whead · Jan 3, 2014

guitarjb44 said:
"Cryogenically treated frets are the longest lasting frets ever made"
Longer-lasting than stainless steel frets...???

I'm not understanding the criticism here. Are you saying that Gibson cryogenically treating frets means they're NOT using stainless steel? What would they be using?

Certainly, treating any steel cryogenically does in fact increase its long term durability.

What am I missing?

Doc Sausage · Jan 3, 2014

Welcome to modern, corporate Amerika. I work in an industry that has nothing to do with guitars but has everything to do with the same cost cutting measures with no regard to quality and craftsmanship of yesteryear.

Quality is simply secondary (or worse) to cost. Thank you cheap, burgeoning, third world suppliers of parts and labor (where WE set up shop!) that forces every company to be competitive with inferior products. The horse has left the barn...unlikely to return.

Beano Geno · Jan 3, 2014

We keep bitching about Gibson's marketing and pricing, but we keep buying new ones! Just buy used. Problem solved.

Pat Boyack · Jan 3, 2014

Beano Geno said:
We keep bitching about Gibson's marketing and pricing, but we keep buying new ones! Just buy used. Problem solved.

Yeah......but what about those poor sumbitches who believed the past marketing? LIKE ME?!

:frank:

madformac · Jan 3, 2014

MikeSlub said:
I think the move to frets over binding really sucks. First of all, nibs are classic Gibson. The nibs were a major thing that differentiated Gibbys from the Chinese copies. This was clearly just a cost saving move. Me no likey. :hank

Totally agree. The nibs are a defining feature of a new Gibson.

Don't agree with the 12th Fret inlay either. 25th, 50th, 100th anniversary ok thats fine. But 120th?? It's not a landmark really is it. :ganz

And across the whole USA line? Hmm. Why not a truss rod cover or a backplate and let the customer choose if they want to show the year.

Ruins the vibe for me.

Triburst · Jan 3, 2014

Triburst said:
The dumbest thing I saw was on the redesigned "Melody Maker" page, where they talk about "rock steady tuning" with retro white tuner buttons, on the bottom left but show a picture of a Nashville bridge (on a guitar that has a wrapover). Anybody awake over there?

2014 Melody Maker (link)

They fixed it. Finally.:lol

Tom Wittrock · Jan 4, 2014

Pat Boyack said:
Yeah......but what about those poor sumbitches who believed the past marketing? LIKE ME?!

:frank:

There's always therapy, Pat. :ganz

Pat Boyack · Jan 4, 2014

TW59 said:
There's always therapy, Pat. :ganz

:lol :lol

eace2 :lol :lol

Texas Blues · Jan 4, 2014

Therapy is for pussy's.

Alcohol is recommended heavily.

tdarian · Jan 4, 2014

Texas Blues said:
Therapy is for pussy's.

Alcohol is recommended heavily.

Pussy and alcohol therapy sounds heavenly but I think I'd rather have an old guitar.

6950whead · Jan 4, 2014

6950whead said:
I'm not understanding the criticism here. Are you saying that Gibson cryogenically treating frets means they're NOT using stainless steel? What would they be using?

Certainly, treating any steel cryogenically does in fact increase its long term durability.

What am I missing?

Any thoughts?

EvLectric · Jan 4, 2014

6950whead said:
Any thoughts?

As far as I know they've never used stainless steel frets. Unless I missed something. Aren't they a nickel/brass alloy?.

6950whead · Jan 4, 2014

EvLectric said:
As far as I know they've never used stainless steel frets. Unless I missed something. Aren't they a nickel/brass alloy?.

Whatever the type of metal used, cryogenically treating that metal will increase its durability.

I still don't understand the OP's criticism. Is he saying they should use stainless steel instead of cryogenically treating their current alloy? I don't understand why he is criticizing the cryogenic treatment of frets. How is that "pure BS marketing drivel"?

EvLectric · Jan 4, 2014

6950whead said:
Whatever the type of metal used, cryogenically treating that metal will increase its durability.

I still don't understand the OP's criticism. Is he saying they should use stainless steel instead of cryogenically treating their current alloy? I don't understand why he is criticizing the cryogenic treatment of frets. How is that "pure BS marketing drivel"?

I think his point is they're saying doing this makes them "the longest lasting frets ever. " they're still not gonna outlast cryogenic stainless steel, so they can't be the longest lasting.

6950whead · Jan 4, 2014

EvLectric said:
I think his point is they're saying doing this makes them "the longest lasting frets ever. " they're still not gonna outlast cryogenic stainless steel, so they can't be the longest lasting.

Ah! I see.

Well...that's quite a stretch in my opinion. If Gibson is cryogenically treating their frets for the first time, they are indeed the longest lasting they've ever used. That's a reasonable point to market and in no way "drivel". Just my opinion.

Gibson 2014: pure BS marketing drivel

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