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Now Serving: Double-Cream 57 Classics

Zhangliqun2

New member
Joined
Jul 20, 2023
Messages
3
Gibson appears to have announced this:


Does this mean the double cream scourge is over for all winders or did they just cut some deal with DiMarzio?

For LPF veterans from the late 90's, I am the same Zhangliqun as then, but the name is taken but they won't let me re-register with it. More to the point, in those days, we had a space called The Pickup Lounge to talk about pickups but it appears to be no more, so I figured Sunburst Pub was the next best place to put this in.
 

jb_abides

Well-known member
Joined
Apr 6, 2005
Messages
5,710
I searched but did not find any sign of licensing agreement.

I posted the below elsewhere, on my way here.

Nice you found your way back!

______

Gibson launched new 57 Classic "Double Classic White" / Double Cream Pickups, sold exclusively though the online Gibson Pickup Shop.

Now, DiMarzio recently had their trademark upheld in May 2021, and I don't see evidence of any licensing.

Is Gibson tempting an entanglement here, or:
  • does the textual use of "Double Classic White" versus "Double Cream" allow them to skirt any legal challenges?
    • DiMarzio's claim is appearance matters, which has been upheld, so..?
  • is the actual color of Gibson's bobbins differentiated enough to allow this?
    • They have a slightly darker hue to these eyes, at least in the photos below.

For a very long time, Gibson couldn't / wouldn't go near uncovered double white or creams, in any form sold through any venue.

Cesar's first big throwing it on the table, as CEO?

What say you, legal eagles: are we in for a cage fight?

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J.D.

Well-known member
Joined
May 24, 2006
Messages
10,048
Hopefully Gibson mgmt finally grew a set and DiMarzio isn't getting kick backs on these. After all, it was Gibson's pickups (original design and color) that DiMarzio copied and trademarked.
 

Bryansamui

Active member
Joined
Jul 1, 2022
Messages
202
I would like to start offering double cream as an option so naturally I am closely monitoring...
Just offer Double Cream with a cheap unsoldered cover. Its on the end user or not whether they choose to remove it.

It's interesting that the Gibson advert says "Double White" whereas the pic is Cream.
 

jb_abides

Well-known member
Joined
Apr 6, 2005
Messages
5,710
Just offer Double Cream with a cheap unsoldered cover. Its on the end user or not whether they choose to remove it.

It's interesting that the Gibson advert says "Double White" whereas the pic is Cream.

Double "Classic White" which is their off-white e.g. their body finishes.

This is strategic wording for sure; however DiMarzio believe they have TM coverage on the hue, so when is 'another Cream' not 'DiMarzio Cream' ... seems to be the test.
 

J.D.

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Joined
May 24, 2006
Messages
10,048
That is plausible. Don't call the color "cream" and ensure it is a shade off.
 

J.D.

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Joined
May 24, 2006
Messages
10,048
Duncan made Antiquities and Seth Lover PAF style pickups for years with cream bobbins under nickel and gold covers, unadvertised and undisclosed. I'd bet a lot of people have them and aren't even aware.
 

Bryansamui

Active member
Joined
Jul 1, 2022
Messages
202
You'd possibly find both White and Cream weren't colours anyway?
Weren't the originals an ivory /Off white (Parchment )colour that possibly aged cream over time? I may stand corrected but I don't think cream was a PAF colour?
 

Zhangliqun2

New member
Joined
Jul 20, 2023
Messages
3
Double "Classic White" which is their off-white e.g. their body finishes.

This is strategic wording for sure; however DiMarzio believe they have TM coverage on the hue, so when is 'another Cream' not 'DiMarzio Cream' ... seems to be the test.
I'm not sure if it is strategic wording -- lots of people have been referring to double cream as "double-white" for at least 20 years, very common in my customer queries and they have no need to use stragetic wording. But I suppose there's no reason both couldn't be true at the same time.
 

jb_abides

Well-known member
Joined
Apr 6, 2005
Messages
5,710
I'm not sure if it is strategic wording -- lots of people have been referring to double cream as "double-white" for at least 20 years, very common in my customer queries and they have no need to use stragetic wording. But I suppose there's no reason both couldn't be true at the same time.

For longer than 20 years! Since the first vintage ones were uncovered, prior to Duncan reproducing them. I do not refer to what the customers, guitar players use. It's what you are allowed to advertise and sell. They are free to bandy about double white, double cream, whatever...

The point being Duncan's TM is covered by 'Double Cream' and thus Gibson not using Cream is an attempt to thwart infringement. And by the looks of things, slightly altering the hue of the bobbin, to ... 'keep their skirts clean'.

That's a stratagem.
 
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