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Thread: Gibson Pricing

  1. #1
    Les Paul Forum Member
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    Gibson Pricing

    Just wondering if anyone from Gibson Custom marketing could post a breakdown of the costs in manufacturing a guitar or provide a link to an annual report. I’d like to learn more about the KPIs and the planned direction given the global recession upon us post COVID19. The production of guitars that retail at over 5k seems daft now, I fear consumer credit and low interest finance has reached a pinnacle and I’m concerned the retrace coming in this new time of hardship and unemployment for many will send Gibson back into administration ? I love this brand and hope that it can adapt with the change in the market. Unfortunately now I see it only going one way towards becoming more and more unattainable for anyone aspiring to have Gibson on the headstock. The economy , despite the companies financial troubles, has had it good with the rise since the financial troubles of 2008, which has over the course of a decade allowed retail prices to climb up to ridiculous prices, I don't see how charging the same price as a car or a new bathroom suite for a new 59’ custom is sustainable. I’d love to hear others views. All the best and stay safe.
    Last edited by MSN001; 05-10-20 at 09:58 AM. Reason: Typo

  2. #2
    Les Paul Forum Member goldtop0's Avatar
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    Re: Gibson Pricing

    I agree with you.
    The brand as such will become a thing of the past in future(for players outside of the US) as prices of the CustomShop range creep up at retail, and from what I've experienced recently in buying 2nd hand internationally those prices too are on the move compared to say 2 years ago.
    Here in NZ we double the US or UK retail pricing to reach the prices asked on the same new LP, 335 or other Gibson guitar. As a result there is not a great selection of instruments to choose from........ but then again there never has been as the product has always been expensive here, like Marshall and Fender or any other imported music product.

  3. #3
    Les Paul Forum Member au_rick's Avatar
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    Re: Gibson Pricing

    Quote Originally Posted by MSN001 View Post
    Just wondering if anyone from Gibson Custom marketing could post a breakdown of the costs in manufacturing a guitar or provide a link to an annual report. Id like to learn more about the KPIs and the planned direction given the global recession upon us post COVID19. The production of guitars that retail at over 5k seems daft now, I fear consumer credit and low interest finance has reached a pinnacle and Im concerned the retrace coming in this new time of hardship and unemployment for many will send Gibson back into administration ? I love this brand and hope that it can adapt with the change in the market. Unfortunately now I see it only going one way towards becoming more and more unattainable for anyone aspiring to have Gibson on the headstock. The economy , despite the companies financial troubles, has had it good with the rise since the financial troubles of 2008, which has over the course of a decade allowed retail prices to climb up to ridiculous prices, I don't see how charging the same price as a car or a new bathroom suite for a new 59 custom is sustainable. Id love to hear others views. All the best and stay safe.
    I would suggest that labour and clear profit make up a huge chunk of the "costs".
    Moving production to China or Indonesia "could" reduce the sticker prices substantially without affecting quality (have a look on youtube for PRS factory tour and videos detailing the production costs in different countries). But would people still buy a Gibson Les Paul for $1200 ???
    Any facts stated above questionable, and opinions are not necessarily to be taken seriously

  4. #4
    Les Paul Forum Member goldtop0's Avatar
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    Re: Gibson Pricing

    Quote Originally Posted by au_rick View Post
    I would suggest that labour and clear profit make up a huge chunk of the "costs".
    Moving production to China or Indonesia "could" reduce the sticker prices substantially without affecting quality (have a look on youtube for PRS factory tour and videos detailing the production costs in different countries). But would people still buy a Gibson Les Paul for $1200 ???

    People would I think......Indonesian Production models or whatever other country they were made in......Customshop instruments however might be a different scenario in the short term, people like me who buy them would need to acclimitise to any change and compare them to the US made guitars.

  5. #5
    Les Paul Forum Member
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    Re: Gibson Pricing

    Prices for Gibsons and Fender Products were always pricy..commensurate to the state of the economy of the times..when my parents bought me my 1st electric.....they would not spring for the extra $ 100.00 bucks ..so i got a Goya guitar...The Fenders and particularly Gibsons were out of reach. I bought a LP CUSTOM in 1971...$592.00..back then it was an ungodly sum.......and that guitar was stolen....i was inconsolable. Of course i did notrealize that the CUSTOM the fretless wonder..was the wrong guitar...Knowing What to Buy...is the long pole in the tent..and that goes for many many things...i research with an uncommon zeal when I acquire anything..let me state that my Wildwood 2019 R8..is better than the LP Custom I purchased in Manhattan at Silver and Horlan..i believe that guitar was made in 1969....

  6. #6
    Les Paul Forum Member AA00475Bassman's Avatar
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    Re: Gibson Pricing

    I think the Custom shop prices are over the top . Although requesting a price breakdown in a free market is ridiculous !
    Ive never confused owning a bunch of high end gear with being some kind of a guitar player I'm a hack and I love guitars !

    The myth :The most disturbing thing about buying a fake Les Paul is how my research after the purchase is received by Forum members ??? 2020

    The Myth: Neat wiring layouts always equate to great-sounding amps.

    The Myth: If I would have lived with MOM & mooched till I was 48 I would play like Clapton !
    Think about it
    won't you ...... Please !

  7. #7

    Re: Gibson Pricing

    I absolutely agree with an opinion above.

  8. #8
    Les Paul Forum Member Torshalla's Avatar
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    Re: Gibson Pricing

    i think Gibson have seen how much money their guitars go for on the second hand market... they improved specs and quality and can charge these prices and still sell.
    I guess if we go into a deep recession and luxury items collapse so will second hand value of gibson guitars... for a time. And then inflation will drive prices up again.
    it is all cycles

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