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Gibson to launch Authorized Partnership Program

JesseDKnutson

New member
Joined
Oct 15, 2015
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17
When Gibson said they plan to switch from confrontation to collaboration, they meant it.


I spoke with JC, the president and CEO of Gibson, about the lawsuit against Dean, the video that they posted about protecting their brand only to remove it, and a brand new program called the "Gibson Authorized Partnership Program" where they will enter into partnerships/agreements with boutique builders that are using Gibson's trademarked shapes or names.


“We have to preserve and protect (our trademarks), but I think we can do it in a way that’s not confrontational, it’s more collaborative."


Details:
https://www.newschannel5.com/news/g...on-with-gibson-authorized-partnership-program
 
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