deytookerjaabs
Well-known member
- Joined
- Nov 6, 2016
- Messages
- 1,594
A while back the company was sold and along came a foreign investor after that pumping in money for factory expansion & renovations. Now, after training the new hires they've let go all the seasoned guitar builders while "postponing" production on most of the high end time consuming models (carved archtops).
I guess this is expected, but RIP the old Heritage where there was no management, no marketing, no sales force, no brand protection and just fantastic high spec'd guitars at comparably incredible prices.
Of course these moves were made in order to build less guitars to "improve quality" and thus dealers & management are now saying the quality of the past wasn't up to par. Well.....yeah...
I guess this is expected, but RIP the old Heritage where there was no management, no marketing, no sales force, no brand protection and just fantastic high spec'd guitars at comparably incredible prices.
Of course these moves were made in order to build less guitars to "improve quality" and thus dealers & management are now saying the quality of the past wasn't up to par. Well.....yeah...